Hey, I'm Tomás. I'm a Senior Creative Strategist working on direct response video ads for e-commerce brands.
To put it simply:
I help brands figure out what actually makes people stop scrolling and buy.
My background in video goes back over a decade.
A big part of that was AXN in Madrid, a Sony Pictures channel, editing in their Auto Promotions department.
That's where I learned what producing to a high standard really means, and got a feel for how visuals and storytelling work together to grab attention.
I've carried that with me ever since.
E-commerce came next, through Sugatan.
I started on the production side and moved into full creative strategy, then into Alpha Inbound, where I came in as a strategist with the goal of growing into a Creative Manager role, which I did.
At my busiest, I was running creative for up to 10 brands at once, concept to launch.
It was a lot, but it's honestly the kind of challenge I enjoy.
Then came Wuffes, one of the biggest pet supplement brands in the US, in-house and full-time.
A proper step up in scale and responsibility, working on a brand with a massive customer base, a serious media budget, and high expectations for every piece of creative that went out.
It pushed me to think bigger, move faster, and be more intentional about the work.
What's stayed constant across all of it is the part I actually care about, which is making work that performs and getting better at it every time.
Different categories, different audiences, same job: find the angle, make it land, learn from what happens, do it again.
I'm based in Porto, Portugal, working remotely, and always happy to have a chat about creative that actually converts.